AMAZON VS FLIPKART: A BATTLE FOR INDIAN E-COMMERCE DOMINANCE

The Indian e-commerce landscape/market/scene is a fiercely competitive one, with two major players vying for supremacy/dominance/control: the global giant Amazon/the behemoth Amazon/Jeff Bezos's Amazon and the homegrown contender Flipkart/this local powerhouse Flipkart/Walmart-owned Flipkart. Both companies have invested heavily/pumped significant